On your marks, get set, Pop Star Face Smash!
It’s May, and Disney’s got their pop princess army out in full force. Selena Gomez and Demi Lovato both released videos in the past month to massive view spikes. Despite both starting out on the Disney Channel’s cadre of deplorably ridiculous sitcoms, their videos take a shockingly separate turn. While Gomez slams out of the gate with an overly sexualized roll in a field of flowers, Lovato stands planted in black leather— which is surprisingly less sexual than it sounds. So why is Lovato clearly destined for the longevity of fame and fortune? Gomez can’t write songs, and her director isn’t worth a damn either.
Selena Gomez has ditched her last “band,” The Scene, and now has a bonafide solo career. Her new single, “Come and Get It,” begins with a shockingly cool tribal drum beat, almost intriguing enough to trick a would-be comedian into thinking there’s no material here. But show bizz is rough and fame favors those resilient enough to listen beyond the five second mark. Whatever your tastes, “Come and Get It,” quickly gives away its pop fundamentals with a pseudo electronic backing and miserably repetitive refrain.
But hold on to your butts, because Lovato’s bringing a whole different act to the show. This princess of darkness takes her throne on the pop-punk circuit with her new song “Heart Attack.” But while fans who see the video will think Avril Lavigne, listeners will think Kelly Clarkson. While the listeners will be right, the video is far more interesting: juxtaposing light and dark, the director uses the combination to show an acidic transition from white to black. If anything here is shocking, it’s that Lovato surprises the artistic snob critic with a visually simplistic, yet profound artistic message. But what’s really great here is that Lovato isn’t telling her preteen audience to engage in regretless, aggressive sex… although, I don’t know if that’s entirely good either.
And a response from the Gomez camp? There’s really nothing here to come back with. “Come and Get It,” could be summed up with its title alone, and ought to be left at that for fear of wasting too much time watching pathetically untalented dancing through the same tired refrain. There’s really one take away from the “Come and Get It,” video: if you want to watch a 20 year old girl mindlessly hip thrust, you’d be better off to Google “Kate Upton,” over “Come and Get It,” or really any pornographic content will get you there to be honest.
Both “Heart Attack,” and “Come and Get It,” bring the same simplicity to the table. These are tunes aimed at young girls who have about as much care for music as Selena has for rolling in flowers—which may actually be a lot. Yet, should any poor teenager become suddenly self-aware, they’ll realize that “Come and Get It,” and its video, don’t have anything to offer, except maybe advice to be a little “looser.” The shocker of it all is that Lovato has a song act that A) doesn’t condone mindless sex, and B) has itself an artistically enjoyable video. What’s a pop star, again?
Face Smash Winner? Demi Lovato!
Written by Frank Cass